Conceptualization, art direction, styling, and design of brand campaign.
This project involved researching the current brand identity of Vera Bradley, and creating an experience on their site where that brand story could be told. This included internal and external brand research as well as a comparative analysis against competitors.
The page also highlighted the Vera Bradley community through bloggers and social networks. There were numerous opportunities for the consumer to interact with the page, ultimately encouraging them to make a purchase. Worked in collaboration with Merchandising and User Experience to create a well rounded, fully integrated experience.