About
As a left and right brain thinker, I’m well-poised to lead brand and creative teams that can partner effectively with business units—especially those with intricate environments. Bringing together strategy and creative has become my superpower, and has allowed me to make progress at even the most complex of organizations.
Innovative and adaptive, I have a range of cross-functional experience including brand positioning and repositioning, creative direction, brand marketing, e-commerce, and user experience. As a multi-disciplined creative leader, I encourage well-edited, effective design that pushes the bar higher. As a brand leader, I champion teamwork with big picture sensibility, while paying attention to the little details that allow a team to function at their best.
Espoused Ethos
Stakeholder Thinking
Impact, not Overwhelm
Data-Driven Design
Care for the Customer
Whole Brand Approach
Plan Strategically
Execute Tactically
Timeless over Trendy
(But Also, Stay Current)
Commitment to Collaboration
Never Stop Learning
Measure Twice, Cut Once
I Have Experience Directing:
Brand Identity
Brand Strategy
Brand Naming
Brand Creative
Brand Systems
Web & E-Commerce
Product Design
Design & Development
Customer Journeys
Data-Driven Iteration
Creative Relationships With
C-Level
Business Units
Product Teams
Merchandising
Storytelling
Tone of Voice
Product Naming
Copywriting
Campaign Ideation
Content Planning
Brand Marketing
Social Media
Email Marketing
Campaign Execution
Paid Media
Photo Art Direction
Physical Collateral
Print Design
Packaging Design
Catalog/Publication
Signage & Wayfinding
Vendor Relationships
Clients Featured In
Vogue
Forbes
Women’s Wear Daily
Harper’s Bazaar
Huffington Post
The New York Times
Cosmopolitan
Marie Claire
Mentorship
“Amanda is equal parts encouraging and wise! Her years of experience in the industry have given her an ability to field a wide array of questions with tangible responses and actionable steps. Her confidence is contagious and I felt excitedly motivated by the end of our conversation. She is friendly, disarming, and attentive. During our one-hour call I had multiple a-ha moments and perspective shifts. She helped me break down the challenge at hand into bite size pieces with manageable solutions. I’m grateful for the opportunity to talk with a creative who is a step ahead of me, and for her willingness to generously share her wealth of knowledge.”
Email Me to Set Up a Session