Amanda Pappas

Brand & Creative
Executive

About Me
Email
LinkedIn
Consultancy

Noteworthy Work

Joss & Main
Wayfair
Anthropologie
Soludos
Brass Clothing
Matilda Jane
Vera Bradley
Vera Bradley x Starbucks
Vera Bradley x Gilette
Vera Bradley x DIsney
BAEKGAARD
Uncommon James

Rishi Tea & Botanicals
Westin
Raw & Juicy
Sotheby’s
DATE Interiors
Nectar & Bloom
KYNAH
Kiska
Court Sport
Robert Talbott
Awe Inspired
Caitie McCabe x Disney

Snack Inc.
Brolly
Bedfolk
Stonewater
House to Home
Heath Interiors
Accentrics Interiors
Cornerstone
Birdfood
Ruby Moon

Brass Clothing

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Fashion, Clothing

Competitors:

Everlane, Theory

Location:

Boston, MA

  • Shopify Overhaul: Site visits up by 36%
    Returns: Decreased by 18%
    Brand Collaborations: With Nat + Noor, Able, and Nisolo
    Financial: Goal of VC Acquisition—Accomplished
    Retail: 5% Increase in Average Order Volume

Nectar & Bloom

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Floristry Education

Competitors:

Floret

Location:

San Diego, CA

  • Brand: Entirely New Strategy and Positioning
    Shopify Overhaul: Site Visits Doubled by 145%
    Conversion Rate: Doubled
    Clarity: More Clear Offerings & Merchandising
    Financial Operations: All-In-One Purchasing on Website
    Retail: Launched First Physical Product

Raw & Juicy

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Hospitality

Location:

Alys Beach, FL

  • Brand: Entirely New Positioning Allowing for Growth
    Social: Tripled Engagement & Conversion
    Data: Better Understanding of Nationwide Audience
    Retail: Supported Opening of Second Location
    Press: Vogue & Forbes Features

Awe Inspired

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Fine Jewelry, Luxury Goods

Competitors:

Mejuri, GLDN, Aurate

Location:

Los Angeles, CA

  • Social: Increased Follower Count by 400% in my Time on Board
    Shopify Overhaul: Increased Conversion Rate by 37%
    Collaborations: Indya Moore & Marsha P. Johnson Foundation
    Retail: Expanded into Nordstrom Stores

House to Home

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Home Goods

Location:

Fort Wayne, IN

  • Shopify Overhaul: Site Visits up by 128%
    Increase in Online Sales Allowed Shop to go Online, Expanding Beyond Local Sales

Brolly

Directed:

Brand Strategy, Brand Identity, Tone of Voice, Social Media, Copywriting, E-Commerce Design & Development, Content Calendar, Campaign Development, Photo & Video Art Direction, Photography & Videography, Print & Packaging Design, Brand Creative Team, Brand Marketing

Industry:

Window Treatments

Competitors:

Hunter Douglas, Everhem

Location:

Fort Wayne, IN